The Benefits of Digital Advertising for Local Service-Based Businesses

Are you tired of slow days waiting for your phone to ring and for customers to come knocking at your door? Finding things for your technicians to do while waiting on a service call to come in? Well, it's time to trade in your toolbox for a laptop and take advantage of the digital age!

In this blog post, we'll be discussing why local service-based businesses, like plumbers, roofers, electricians, and contractors should consider running Google and Facebook ads over traditional print and radio advertising.

Top Reasons to Switch to Digital Advertising:

Wider reach: With digital advertising, you can reach a much larger audience than you would through traditional advertising methods.
Targeted advertising: You can target specific demographics, such as age, location, and interests, which means your ads will be seen by people who are more likely to be interested in your services.
Real-time results: With digital advertising, you can see the results of your campaigns in real-time, so you can make changes and optimizations as needed.
Cost-effectiveness: Digital advertising is often more cost-effective than traditional advertising methods, especially when it comes to reaching a large audience.
Measurable results: With digital advertising, you can measure the results of your campaigns, including how many people saw your ad, clicked on it, and became customers.

So why especially should local service-based businesses like plumbers, roofers, electricians, and contractors consider running Google and Facebook ads? Let's dive a little deeper.

a google phone is sitting on a table next to a credit card

Google Ads:

Google Ads is one of the most popular forms of digital advertising, and for good reason. With Google Ads, you can reach a large audience of potential customers who are searching for the services you offer.

For example, if someone is searching for "plumbers near me", your ad could appear at the top of the search results, putting you front and center for potential customers.

Plus, with Google Ads, you can target your specific service area as the location, to ensure that your ad is seen by the people searching for services, exactly when they need your services.

a cell phone is sitting on a counter with the facebook app open showing an ad.

Facebook Ads:

Facebook is a social media giant, with over 2.9 billion active users. That's a lot of potential customers!

With Facebook Ads, you can reach a large audience of people who are interested in your services and who are more likely to become customers.

You can target specific demographics, such as age, location, and interests, to make sure that your ad is seen by people who are most likely to be interested in what you have to offer.

When we mention Facebook ads, we don't just mean the "Boost Post" option, which may be the least effective option in the Facebook ad platform to target customers... click to read more.

a computer screen with the word google a graph of ad success and cash on it

In conclusion, if you're a local service-based business looking to reach more customers, you should definitely consider running Google and Facebook ads.

These forms of digital advertising offer a wider reach, targeted advertising, real-time results, cost-effectiveness, and measurable results. So what are you waiting for? Trade in that toolbox for a laptop and start reaching more customers today!

At Hayes Digital Marketing, we understand the importance of reaching potential customers through the right channels, and that's why we specialize in helping local service-based businesses with their digital advertising needs.

Whether it's creating effective Google and Facebook campaigns or optimizing your website for local SEO, our team has the skills and expertise to help you achieve your marketing goals.

So if you're ready to take your local business to the next level, give us a call today and let us help you get started. We'd be honored to be a part of your marketing success story!

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